Mimi’lou was created in 2005 by Miriam Derville of German origin, from the luxury or she has been artistic director for advertising among other fragrances Givenchy, Lacoste, Hugo Boss and Guerlain.
To share her passion for drawing with her children, she paints their stuffed animals on the walls of their room. Children are happy and adults ask about them. So to put her drawings wherever she wants, she realized they could be made with tape … and that’s how Mimi’lou was born! Inspired by the world funny and tender children’s drawings on the wall to join in a poetic world where reading a book with her hippo, whispering a secret into the ear of a doe, or walking the butterfly.
It’s a sweet and new idea.